Amazon Listing Audit Report

Overall Listing Score: 6.5 / 10

(Based on title, bullets, description, images, keywords, and backend optimization)


???? 1. Product Title

Current Title: XYZ True Wireless Earbuds with Charging Case, Bluetooth 5.0, Noise Cancelling
Score: 7/10
Issues Found:

  • Missing some high-search-volume keywords like "earphones" or "headphones"

  • Title length is acceptable but not fully optimized for SEO
    Recommendations:

  • Include additional relevant keywords: “wireless earphones”, “Bluetooth headphones”

  • Reorder words to place most important keywords at the front


???? 2. Bullet Points

Score: 6/10
Issues Found:

  • 3 out of 5 bullets used

  • Lack of feature-benefit structure

  • No keyword-rich phrasing
    Recommendations:

  • Use all 5 bullets

  • Highlight clear benefits (e.g. “Enjoy 20 hours of playback time with our portable charging case”)

  • Insert target keywords naturally like: "wireless earbuds for Android/iPhone", "Bluetooth 5.0 audio"


???? 3. Product Description

Score: 5/10
Issues Found:

  • Short and not persuasive

  • Poor use of formatting (no HTML for line breaks)

  • Lacks brand tone and storytelling
    Recommendations:

  • Rewrite with long-tail keywords

  • Use simple HTML for better readability

  • Add more detailed benefits, warranty info, and brand trust statements


???? 4. Product Images

Score: 8/10
Issues Found:

  • Main image is clean and white background ✅

  • Missing infographic and lifestyle images
    Recommendations:

  • Add 2–3 lifestyle shots showing real-world use

  • Include an infographic highlighting features: battery life, Bluetooth range, etc.


???? 5. A+ Content (if available)

Score: N/A
Issues Found:

  • No A+ Content found (Brand not enrolled in Amazon Brand Registry)
    Recommendations:

  • Register brand to unlock A+ Content for higher conversion rate

  • Use visuals and product comparisons for brand trust


???? 6. Backend Keywords

Score: 4/10
Issues Found:

  • Repeated keywords already in title

  • No Spanish or alternate spellings
    Recommendations:

  • Remove duplicate terms

  • Add keywords like “earbuds inalámbricos”, “bluetooth earphones”

  • Stay under 250 bytes


???? 7. Reviews & Ratings

Score: 7/10
Issues Found:

  • 4.1-star average rating – decent

  • Some repeated complaints (battery life, charging port)
    Recommendations:

  • Address issues in Q&A or product description

  • Launch follow-up email campaign to get more positive reviews


???? 8. Pricing & Offers

Score: 6/10
Issues Found:

  • Slightly higher than average competitor pricing

  • No promotions or coupons active
    Recommendations:

  • Introduce a limited-time coupon

  • Monitor competitors weekly for price matching


???? Top Keyword Suggestions (for SEO)

  • Bluetooth earbuds for iPhone

  • Wireless earphones noise canceling

  • True wireless stereo earbuds

  • Bluetooth 5.0 headphones

  • Wireless earphones under $30


Final Recommendations

  • Rework the title and bullet points for SEO

  • Add infographic and lifestyle images

  • Improve product description and include HTML formatting

  • Set up a promotion/coupon to increase conversions

  • Consider brand registry for A+ Content

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